What’s Inside?

The new generation of homebuyers is diverse and the housing industry needs to catch up. Between 2000 and 2020, the number of U.S. households headed by a minority grew by more than 15 million. Multicultural homebuyers will make up about two thirds of new households moving forward. Homebuyer diversity exists across age, gender, race, ethnicity, and orientation- marketing strategies and corporate workforce need to reflect that. To successfully connect with diverse markets, the best strategy starts from within. 

This eBook covers:

• Diversity trends and statistics
• Homebuyer demographics and marketplace opportunities
• Diversity in the mortgage industry today
• The benefits of having a diverse workforce
• Industry challenges and actionable solutions