What’s Inside?

Rising mortgage rates coupled with low inventory and competitive home prices are setting the tone for a less-than-ideal environment for homebuyers. But a competitive marketplace means opportunity for new business and you'll need to adjust your sales and marketing strategies to enhance your network and attract and engage new buyers.

In this eBook, you will learn:

• Historical mortgage rates and how they compare to today
• How to reframe the conversation with homebuyers
• How home prices may be more of a barrier than mortgage rates
• How to use examples and data to back up your messaging
• How to use your expertise to sway buyers
• Different educational strategies to assist the homebuyer
• How to learn and grow your network and build relationships that last